Transition from a name to a brand. Explore the essentials of logo making and visual identity for your online store.
Content Outline
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Commitment to the Name: Why changing your name later is expensive. Checking trademark databases.
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Logo Design Fundamentals:
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Simplicity: Why the most successful logos (like Nike or Apple) are the simplest.
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Scalability: Ensuring your logo looks good on a tiny mobile screen and a large shipping box.
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DIY vs. Professional: Using tools like Canva vs. hiring a designer on Fiverr or Upwork.
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Color Psychology: What your brand colors say about your reliability and price point.
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