Branding for Success: Finalizing Your Business Name and Logo Design

Branding for Success: Finalizing Your Business Name and Logo Design

Transition from a name to a brand. Explore the essentials of logo making and visual identity for your online store.

Content Outline

  • Commitment to the Name: Why changing your name later is expensive. Checking trademark databases.

  • Logo Design Fundamentals:

    • Simplicity: Why the most successful logos (like Nike or Apple) are the simplest.

    • Scalability: Ensuring your logo looks good on a tiny mobile screen and a large shipping box.

  • DIY vs. Professional: Using tools like Canva vs. hiring a designer on Fiverr or Upwork.

  • Color Psychology: What your brand colors say about your reliability and price point.

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